Using our very own 5R’s learning methodology© we work with individuals and teams from Sales, Sales Management, Leadership and Customer Service to embed a business-specific learning and development plan that not only equips individuals with the knowledge and skills needed to reach their full potential, but also the right behaviours and mindset to sustain high performance.

Our trainers are experienced at delivering blended solutions that utilise a range of methods, including face-to-face workshops, online learning, one-to-one coaching and experiential (learn by doing), enabling you to choose a flexible approach to learning that fits within your business culture and environment.

Watch our video to see how the 5R's methodology can develop your personnel →


Using a number of methods, we develop the effectiveness of every individual in the business, increasing motivation, consistency, productivity and ultimately, profitability.

By understanding the current knowledge, skills and behaviours of an individual, measured against industry standards, we can propose an effective training and development programme.
Learning doesn’t have to be in a classroom style situation, we also design and facilitate sessions at sales conferences to introduce new ideas and make learning fun, memorable and relevant.
Great customer experience creates loyal customers. Using a number of tools, we observe customer relations to introduce and embed relevant skills that will improve customer satisfaction.
Listening to your customers and staff helps provide a real indication of ‘where we are now’. These responses help us to shape the answer for \'HOW are we going to improve?’.


The sales environment has changed considerably – innovation means that material is available at the click of a button, customers now expect a greater customer experience and value-adding solutions. For the best outcome this means working collaboratively as an organisation to take a proactive, customer-focused approach to all activities.

KSA supports your business to increase sales performance by creating a culture of collaboration through invigorating leadership, strong performance management, skilled sales teams and solution-focused customer service;

The sales environment has changed considerably.
Innovation has made information available at the click of a button, meaning the salesperson needs to ensure value through every interaction.
Case Studies
If it doesn't get measured, it doesn't get managed.
The sales team can only be as good as the person managing it - successful management is about having the skills to support, coach, review and measure performance.
Case Studies
The best leaders can focus the entire organisation.
Leaders with the skills to communicate a vision are able to focus and invigorate the entire organisation.
Case Studies
Your reputation depends on every customer interaction.
The best customer service relies on everyone within an organisation taking a proactive, customer-focused approach to delivering a great experience that builds long-term customer relationships.
Case Studies

Training solutions delivered by KSA can be formally endorsed by the ISM, demonstrating a well-planned and executed training programme that is held in high-esteem and more importantly, that drives results.


87% of sales representative training is lost without good follow-up & coaching

Training is the catalyst to learning; after the training, new skills and behaviours need to be embedded into the learner’s day-to-day role to achieve the greatest impact.  If you were to read a book on how to play golf or have one lesson with a pro, would you then expect to be an accomplished golfer?  The answer is unlikely to be ‘yes’.  You would take what you’ve learned and go away to practise.  Our tailored solutions encourage the same approach, by using the KSA 1-7-30 effect encourages learners to continue their self-development with support both internally and externally, to confidently sustain change.


“From originally thinking we just needed a couple of construction selling workshops to get us on our way, it didn’t take long to for us to have that ‘popcorn’ moment! Having used trainers and having previously spent a lot of money, we had always viewed training as ‘a cost’ because a trainer would come in, train us and be gone.  Using KSA, we experienced the KSA ‘Us’ approach. They joined, understood, trained and stayed with ‘us’ all the way. We now view training as an investment, not a cost”.

Maggie Oxenbury – Head of Operations - Concorde Group

I found the course informative with useful content that will help me to create account plans in future. There was a good balance between theory and relevance to our job role and the group activities were enjoyable. D.W
I have taken something positive from every KSA training experience I have had. The KSA team are inspirational, positive & encouraging throughout. This has driven me in my job to improve my performance on a daily basisH.S
Sincerely engaging course – every session. Really impactful processes + skills from day one. Text reminders, including managers, feedback to higher management – brilliant! Very thankful A.G
Being the first sales course I’d ever done I wish I’d had it 3 years ago! – I learnt a lot and felt it was really positive S.W
Excellent course offering a new way of thinking. I’ve attended many courses in the past with a similar aim, but this was the first that really caught my imagination D.M
Great course, clear useful information, not too long winded. Good knowledge and understanding of our company and specific needs A.V
Fantastic course. Engaging throughout + very applicable to my role. I can see improvements from day one A.G
Very informative without being condescending, understood our position and problems we are facing and gave us positive feedback on how to cope M.H
Very informative and realistic theories that can be easily applied. I will be applying more of the example theories in my day-to-day role, and also will teach others at branch level to give them an insights to what I have been doing D.G
I have attended many courses in the past, but this was the most interesting, informative and well-presented P.S
It was a great two days. The team enjoyed it and are now ready to get into new calls. The course itself was excellent, very well put together with some very useful material we could take away as prompts when needed K.D
Really enjoyed the course. The trainer gave some good examples of how the course can be used in our specific roles, industry etc. Excellent P.M
Very beneficial. Although I thought I could ‘get through’ a presentation, I now feel that the presentation should be embraced for the opportunity that it is. I now feel far more confident in myself and think a presentation by me is now worth listening to J.T
Good, relevant course, with engagement and variety that kept it interesting. Refreshing to do a different course C.G
I found the course thought provoking. Thinking of how we approach the market to gain more is what I will walk away with. Very good M.C
Very informative, well demonstrated, come away with smarter, slicker way to implement within my daily role S.S
An excellent well put together course with very informative + useful material. I am extremely happy with the training the team has completed and John was continually professional and engaging – thank you very much for your hard work! K.D
The use of actors and acting out situations was very useful. Being able to stop and start again helped to see how you could progress the review differently / more positively B.N
Excellent course tailored well to our company M.H
I feel the course and format was fantastic. It has helped me 200%. I believe that all the sales force would benefit from this training. M.R
Well presented, informative + clear. A good insight into the industry N.O
I think that we learned a great deal about how our behaviours impact on us and others. Very well structured and thought out, a very enjoyable couple of days M.C
It’s easy for experienced sales or account managers to forget some basics of customer interaction. The course has been thought provoking and will be useful in my new role M.B
This course came highly recommended, and I can see why! I have thoroughly enjoyed it and I feel I have gained skills that will not only help me when presenting, but also in my everyday role and personal life. Thank you C.B
I found the course very useful and also very enjoyable. It covered a lot of aspects of my role and made me think more about it A.S
Opportunity to work with outside actors was very good. Getting to work in a safe environment is beneficial G.S
Very enjoyable event, not like typical training courses. Good pace, no lulls in activity M.H
Engaging trainer – knowledgeable about our business and role. Made the course enjoyable and not labour intensive L.T
Very good course + trainer, opened my eyes to Specification Selling and there is a lot more to it than first realised S.W
Excellent course, highly recommend for planning the new year to be successful Z.I
Absolutely brilliant, would recommend KSA to anyone O.S
The trainer is very good and you can see his experience as a trainer. Pace was about right and was asked relevant and thought provoking questions. S.W
Very well delivered. Some inexperienced team members ‘came out of their shell’ which was credit to John in his approach. Thank you. T.H


KSA Sales Solutions Limited
First Floor, Coxon House
Newtown Road

Contact us on 01491 220 003 or